SEO or search engine optimization strategy refers to planning and executing the steps to improve the SEO of your website. Ranking on the first page of search engines will give your company a better online presence, and it will enhance your website’s organic traffic. An SEO agency knows the effective ways on how to achieve that. If your company operates around Dallas, a reputable Dallas SEO agency can help develop an effective strategy for your SEO and get a positive result. To give you a better idea of how to build a successful SEO strategy, we made a guide below.
Look for the right keywords and use them properly
The use of keywords remains a vital part of SEO. It should not just be the keywords you think users look for, but they should be the keywords they use. For example, if you are offering an HVAC service, you might think that the keywords that users look for are HVAC services, heating, and air conditioning. However, to make sure that you have the right keywords, you need to have a basis. A simple way to do this is to type HVAC service in Google, and as you type, it will list topics that most users search for like HVAC service reviews, air conditioner maintenance service, HVAC service cost, and HVAC service near me. A keyword tool can also help determine the most popular short-tail and long-tail keywords for your site.
Write content with the users in mind
Search engines are becoming more intelligent, and they can detect if you are writing for the sake of SEO only. While that is your purpose, make sure that your content is beneficial to your target clients. Search engines will give a higher ranking to sites providing high-quality content that are helpful to users. Keywords must flow naturally because Google will also know if it’s forced. Have the user’s intent or search intent in mind too. They may be looking for transactional, navigational, commercial, or informational topics, so your content should match that. Search the keyword on Google, and check the results on the first page. These are the contents that you should follow.
Optimize your site for mobile use
There is an increasing number of mobile users, which is why you need to ensure that your site is also optimized for mobile use. It should load fast and properly for an excellent user experience. If it doesn’t load properly, users will leave the site, and it could affect your SEO standing since bounce rates and time spent on site are some of the factors that Google uses for determining ranking.
Get internal links and backlinks
Internal links are links from pages on your site that redirect to other pages of the site. Backlinks are links from third-party sites that redirect to your pages. These links also play a big part in SEO. An effective internal linking strategy is to link from your high-ranking pages to those that are low ranking. Aside from asking other sites to link to your pages, other ways to get backlinks is through forums, social media, and guest blogs.
Include metadata on your posts
Google checks on the metadata of your posts to have a better understanding of what it is about. If you do not have this information or don’t describe your content effectively, it could affect your SEO. The meta title shows on top of the page and the URL, while a meta description summarizes the content.
Apply these SEO strategies to make it on top of the search result, increase organic traffic, and improve your conversion rate.